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MARKETING AUDITS SURVEYS FOCUS GROUPS DESK RESEARCH

INSIGHT & ANALYSIS

DESK RESEARCH

Desk research involves the summary, collation and synthesis of existing research to inform decision-makers about a market, brand, target consumer or recent event.

 

Lucidity review secondary sources including published research reports, newspaper, magazine and journal content, and government and NGO statistics on behalf of our clients to extract knowledge around new topics or fresh opportunities directly linked to client needs.

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AN OCEAN OF DATA