LucidityLondon

INSIGHT & ANALYSIS

FOCUS GROUPS

We take extreme care in recruiting the right participants to a research facility. From six strangers brought in for a focus group to product testing among friends, we pride ourselves on creating the right mood for these sessions.

 

Neutral locations provide a blank canvas for group exercises - and we can cover the walls with images, build sets and fill tables with creative stimulus materials designed for brand sorts and explorations of perceptual processes.

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IS THAT A TWO-WAY MIRROR?

Marketing Audits

Surveys

Focus Groups

Desk Research