There are many ways to approach positioning strategy and optimization.
For us, great brand positioning is about framing and articulating the challenge, then combining creativity with rigour to acknowledge both the aspirations of the brand and the realities of the modern marketplace.
Over the past decade we’ve helped dozens of challenger brands, small non-profits and startups find their feet in the world. The marketing principles are always the same – it’s just the scale that’s different. At the end of the day, great positioning sets a brand on a trajectory toward relevance and success.