Guy Steele Perkins 2019.jpg


Senior Marketing Professional

I'm a seasoned marketer with a strong track record of sustained value creation in the luxury, retail, media, entertainment and professional services industries.

I've been guiding new and existing brands towards the distinction they need to stand out in a crowd for nearly 15 years now, including:

  • launching Attilus Caviar, purveyor of the world's finest sustainably-produced caviar, into Europe's €1 billion caviar market

  • guiding Dubs app to contract negotiations with 3 major Hollywood film studio's and Europe's largest cinema groups 

  • re-positioning software developer 247 Commerce as a Magento development studio

  • revitalising the sales and profit performance of KBH On-Train Media

  • transforming Justerinis. one of London's most venerable suppliers of fine wine, into a highly successful multi-channel wholesale and retail operation

In 2003, I completed my Masters degree in Strategic Marketing Management at Kingston Business School in London. Before this, I worked at two large network agencies devising and delivering acclaimed marketing programmes for some of the world's best-known brands, including Coca-Cola & Schweppes, Land Rover, British Gas and the AA (Automobile Association).

My team’s work for the AA at Wunderman won the inaugural Lions Direct Grand Prix award at the International Advertising Festival in Cannes in 2002 - work that is still listed on Wunderman Thompson’s Wikipedia page as one of the company’s three most notable creative achievements!


I collaborate with marketers and business managers to create and deliver clear, concise marketing plans

Clarity serves as the foundation of my customer-oriented approach to growth. I rely less on gut instinct and more on solid facts for my kind of clarity. And I harvest those facts from the people best placed to illuminate any market-related issues; buyers.

I don't just believe in the purity of clear thinking and planning though. I'm something of a quality obsessives too. All my energy is focused on achieving high quality outcomes from initial conversations all the way through to project completion.







My mission is simple: to bring clarity to market-related problems. By doing this, I'm able to help marketers and entrepreneurs make positive, lasting and substantial improvements to the marketing performance of their business, and help them build great firms that attract, develop, excite, and retain exceptional people.



I set up Lucidity London in 2005 to handle the freelance work I occasionally take on, mentoring entrepreneurs and giving start-ups a boost with professional guidance around research, strategy and communication programmes.

Over the past 19 years, I've helped dozens of entrepreneurs inspire growth at their companies by blending customer analysis with clear insights and practical expertise in marketing planning, digital innovation and commercial operations.

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About this Site

Lucidity is a site which showcases my work as a strategic marketing planner and manager over the past 10 years.

In that time, I've helped a number of company's address complex challenges in adapting to changes in consumer behaviour. From strategy development to digital project design and delivery, this site reveals how modern marketing techniques and agile business practices have been employed to build some incredible consumer and business brands.

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